The free-to-play business model allows players to consume content at zero cost. This effectively increases the costs to produce content and acquire users. With only 1.9% of active players contributing to revenue, it is more difficult for smaller developers to recoup these costs and remain profitable.
There is a need for sustainable business model that equally benefits game developers, players, and content creators.
Alto believes that next steps in game industry evolution lie in separating in-game items from the games. By leveraging blockchain technology to convert game items into stand-alone assets, our goal is to connect developers, players, and content creators in ways that were not previously possible.
We call this framework built around items as stand-alone resources an Item-first Economy.
2018 Crowdfunding Transaction Value
2018 Total spend on loot boxes and skins gambling
2017 Gaming Video Content industry revenue (Twitch, Youtube Gaming)
The Alto platform is a suite of tools that enables developers, players, and content creators to mint, use, sell, connect, and search digital assets as part of an item-first economy.
A webtool for creating cryptoitems across multiple blockchains and games.
An SDK for seamless integration of cryptoitems into games.
A webtool for creating custom storefronts for selling cryptoitems.
A mobile wallet for connecting users to games, exchanges, and other services.
A web service to promote the discovery, trade, and exchange of cryptoitems.
The Alto Forge allows easy creation of cryptoitems using a simple drag-and-drop web interface.
Cryptoitems created by the Alto Forge are designed to be used across multiple games. We are working with the cryptogame community and partner developers to support multiple blockchains and protocols.
The Alto SDK makes it easier for game developers to integrate cryptoitems into their products. The goal is to allow developers to focus on creating great gameplay by lowering the technological barriers to entry.
The SDK will initially be developed for Unity, with other engines to follow.
The Alto Wizard is an easy to use webtool that lets item creators build custom stores that are hosted on Alto.io or their own websites.
The Alto Wizard is highly customizable. Creators can choose from an array of pre-set themes, but also customize a template to fit their brand requirements.
The Alto Backpack is a mobile wallet that stores cryptocurrency and cryptoitems. It acts as a gateway between users and the wider cryptogaming network.
Players are able to obtain cryptoitems by connecting with peers, games, marketplaces, and exchanges.
Developers gain access to users through airdrops, referrals, and other incentives.
The Alto Portal is a platform designed to support the discovery of decentralized apps and cryptoitems as well as facilitate the buying, selling, and trade of cryptoitems.
The emphasis is on smoothening the user experience through seamless integration of the Alto Backpack and partner services.
We are working with marketplace providers to provide one-stop access to their services.
ALTO is the exclusive payment option for accessing tools and services on the Alto platform.
Players gain a source of income while playing games.
Cryptoitem trading is more convenient and streamlined.
Less funded developers gain additional support through all stages of the product lifecycle.
Content creators gain alternative means to run incentive or subscriber reward programs.